News & Insights  |  Posted November 17, 2023

Cameron’s comeback: A gambit fraught with risk and reward, overshadowed by petulance

While Suella Braverman’s essay on “What the PM Promised Me” caused the biggest stir post-reshuffle, it is David Cameron’s unexpected return to the political stage that requires more investigating. Arron Gatley assesses some of the key factors that will determine whether Rishi Sunak’s political gamble will pay off.

While Suella Braverman’s essay on “What the PM Promised Me” caused the biggest stir post-reshuffle, it is David Cameron’s unexpected return to the political stage that requires more investigating. Arron Gatley assesses some of the key factors that will determine whether Rishi Sunak’s political gamble will pay off.

Back to News & Insights

David Cameron and Rishi Sunack

News & Insights  |  Posted November 2, 2023

Tiktok and the politics of tomorrow

TikTok has the potential to be game-changing for connecting with young voters, Rebecca Mason investigates why.

TikTok has the potential to be game-changing for connecting with young voters, Rebecca Mason investigates why.

Back to News & Insights

The political power of tiktok is growing. Photo shows tiktok on an iphone.

News & Insights  |  Posted October 13, 2023

The heir to Blair or the new John Smith?

With Labour having packed up in Liverpool and we reach the final stages of party conference season, John Penman takes a look at whether Keir Starmer’s approach to making Labour electable echoes that of Tony Blair or the best Prime Minister the country never had.

With Labour having packed up in Liverpool and we reach the final stages of party conference season, John Penman takes a look at whether Keir Starmer’s approach to making Labour electable echoes that of Tony Blair or the best Prime Minister the country never had.

Back to News & Insights

Keir Starmer, Labour leader with Tony Blair and John Smith.

News & Insights  |  Posted October 5, 2023

Navigating the Future: Unpacking the Conservative Party’s Evolving Relationship with Business

The Conservatives are vying for the title of “party of business” in preparation for the upcoming General Election. Director Arron Gatley looks at the challenges ahead.

The Conservatives are vying for the title of “party of business” in preparation for the upcoming General Election. Director Arron Gatley looks at the challenges ahead.

Back to News & Insights

Rishi Sunak speaks at the Conservative party conference 2023.

News & Insights  |  Posted September 25, 2023

Understanding Business: Scottish businesses back net zero but fear ban on oil exploration

Businesses support net zero aims but don’t believe stopping North Sea exploration is good for the economy, according to a new quarterly survey of Scottish businesses commissioned by 56° North and research group Diffley Partnership.

Businesses support net zero aims but don’t believe stopping North Sea exploration is good for the economy, according to a new quarterly survey of Scottish businesses commissioned by 56° North and research group Diffley Partnership.

Back to News & Insights

Understnading Business logo

News & Insights  |  Posted September 1, 2023

Flying by the seat of your pants is no way to communicate in an emergency 

Following the UK air traffic control meltdown this week, Managing Partner John Penman bemoans some familiar communication mistakes by those involved and advises on how to avoid them in the future.

Following the UK air traffic control meltdown this week, Managing Partner John Penman bemoans some familiar communication mistakes by those involved and advises on how to avoid them in the future.

Back to News & Insights

John's delayed flight at Malta airport

News & Insights  |  Posted July 10, 2023

Artificial Truths? AI and the Future of Politics

Could AI be the next thing to further toxify our politics or is it a great opportunity to improve the level of debate? Liam Smith takes a look underneath the AI bonnet and considers what it may all mean.

Could AI be the next thing to further toxify our politics or is it a great opportunity to improve the level of debate? Liam Smith takes a look underneath the AI bonnet and considers what it may all mean.

Back to News & Insights

ChatGPT is the latest AI software to become widely available to the public

News & Insights  |  Posted July 4, 2023

Journalism may be changing but building and maintaining relationships is more important than ever for the communications sector 

New data shows a continuing decline in the number of journalists. Here, Director Sophie Ashcroft considers the implications for the way the communications industry interacts with the media

New data shows a continuing decline in the number of journalists. Here, Director Sophie Ashcroft considers the implications for the way the communications industry interacts with the media

Back to News & Insights

Man with a camera interviewing. Is it still possible to build meaningful relationships with the media?

News & Insights  |  Posted June 21, 2023

Understanding Business: Lack of skilled staff holding back Scottish economy

A lack of skilled applicants across all sectors threatens to undermine plans to grow the economy, according to a new quarterly survey of Scottish businesses commissioned by 56° North and research group Diffley Partnership.

A lack of skilled applicants across all sectors threatens to undermine plans to grow the economy, according to a new quarterly survey of Scottish businesses commissioned by 56° North and research group Diffley Partnership.

Back to News & Insights

Understanding Business Logo dated June 2023

News & Insights  |  Posted April 28, 2023

Nothing to see here: Senior SNP figures meet for a pint during party crisis

The SNP is in a crisis, but trying to smooth things over by posing for a chummy photograph has led to ridicule on social media. John Penman, Partner, looks at some of the best, and worst, ways to handle a crisis. 

The SNP is in a crisis, but trying to smooth things over by posing for a chummy photograph has led to ridicule on social media. John Penman, Partner, looks at some of the best, and worst, ways to handle a crisis. 

Back to News & Insights

Stephen Flynn and Ian Blackford sharing a drink as the SNP is in Crisis